Mobilegeddon

   

On Tuesday, April 21, Google is making a major update to its mobile search algorithm that will change the order in which websites are ranked when users search for something from their phone.

The algorithm will start favoring mobile-friendly websites (ones with large text, easy-to-click links, and that re size to fit whatever screen they're viewed on) and ranking them higher in search. Websites that aren't mobile-friendly will get demoted.

About 60% of online traffic now comes from mobile and Google wants users to have a good experience whenever they click on a mobile link. 

The company announced its impending changes back in February, giving webmasters nearly two months and plenty of information to make the changes necessary to keep their sites from disappearing from mobile search results. But the update is still expected to cause a major ranking shake-up. It has even been nicknamed "Mobile-geddon" because of how "apocalyptic" it could be for millions of websites, Itai Sadan, CEO of website building company Duda, told Business Insider. 

"I think the people who are at risk are those who don’t know about it. Which to Cyberhooked that's mostly means small businesses.

"Come April 21, a lot of small businesses are going to be really surprised that the number of visitors to their websites has dropped significantly. This is going to affect millions of sites on the web," he says.

Businesses that depend on people finding them through localized search — like, if someone typed "Web Design in Sunnyside, Queens," into Google on their phone — could see a decrease in foot traffic as a result of this update, 

"Google has always been about relevancy, and content is king," he says. "But that's changing. Yes, they're saying content is still extremely important, but user experience is just as important. It's not sufficient to have all the right content — if people come to your site and the content is there but it's not readable, that's not good."

It's not only small businesses that are going to be affected by mobilegeddon though.

Marketing had been released and a study last week that found that a bunch of big brands, like American Apparel, The Daily Mail, and Ryanair, will all get punished when the change takes place, unless they update their sites before Tuesday. 

Mobile search update will not affect search on phones and tablets — it will not affect tablet search

~Rob Vaughan

Director and PR Manager of Celebrity Pub.

4 Level Headed Strategies for Responding to Negative Comments Online

www.Cyberhooked,com
By Robert Vaughan

Small-business owners spend good money on advertising, media relations and other promotional materials to increase brand awareness and control the conversation surrounding the business. Although these tactics can be effective, one of the biggest factors that sway consumers’ opinions is feedback from others.

Years ago, word of mouth was a very literal expression that meant one person shared their experience with their friends and colleagues and then those people shared with their network and so forth. These days, when a customer is upset with their experience, the first thing they do is announce their opinion on social media and web forums.

Related: Got a Bad Yelp Review? Here's How to Defend Your Business Online. (Cyberhooked)

So what do you do when you get a scathing Yelp! review about the terrible service and cold soup at your family restaurant or a horrible post on Ripoff Report about your gym’s cancellation policy? The tips below will help answer these questions and outline some of the best practices for handling bad reviews.

1. Know that time is of the essence.

To gain back trust after a scathing review, make sure you say something as soon as possible. A quick response shows that the business has nothing to hide. It’s important to note, however, that the messaging needs to be thoughtful and accurate, since the audience may already be aggressive and you don’t want to fuel an already existing fire.

Sometimes, the best response is something simple, such as “We are very sorry for the inconvenience and frustration that you've been experiencing. Please contact me directly and we’ll get this figured out.”

2. Admit wrong doing and just apologize.

If the complaint is legitimate and truthful, it’s important to step up and take the blame. People often respond negatively online to businesses that are trying to evade the blame or pass it off on someone else. Conversely, customers are more likely to forgive and forget if the owner apologizes sincerely and then tries to make amends.

Related: Don't Make These Customer Review Monitoring Mistakes

If the angry customer who received poor service and cold soup wrote on the local restaurant’s Facebook page, then the restaurant could respond back by saying that they truly apologize for the negative service, and would like to make it up to them by offering a meal for them on the house. A business owner should then go to their employees and pinpoint the problem, so the issue does not continue.

3. Don’t feel obligated to respond to everyone.

Often times, online comments can be crude or vulgar because people are more courageous when hiding behind a computer screen. If the comment is a personal attack or vague, don’t engage. Only respond to specific complaints about your service or the customer’s experience. Acting defensively or engaging in the foul play can make you and your business look petty and childish.

4. Ask yourself, do you want to be right or rich?

Even some of the most famous authors receive bad reviews on Amazon and elsewhere. It comes with the territory. And if you can’t bear the thought of someone criticizing you, justly or unjustly, then don’t publish.

Worrying about less-than-favorable reviews wastes energy that can be better spent writing another book or doing something fun.

Wait a day or two and see how you feel. If you’re still upset,resist the urge to keep going back to the bad review and reading it again, hunting for any inaccurate morsel.

Don’t send emails to your friends, relatives and fans telling them what happened and asking them to write good reviews to “push down” the bad one. Most of them probably won’t even know you got less than five stars.

Your objective is to have a successful business. Don’t sabotage yourself by turning current and prospective customers off with an emotional or defensive response to an online comment. Keep the big picture in mind and ask yourself if your response is going to help or hurt your business. Never respond out of emotion or argue over details, and always keep in mind that the best way to go about responding to negativity is to take the conversation offline.

4 Level Headed Strategies for Responding to Negative Comments Online.

What is a Responsive Web Design?

Responsive web design term is related to the concept of developing a website design in a manner that helps the lay out to get changed according to the user’s computer screen resolution. More precisely, the concept allows for an advanced 4 column layout 1292 pixels wide, on a 1025 pixel width screen, that auto-simplifies into 2 columns. Also, it suitably fixes on the smartphone and computer tablet screen. This particular designing technique we call “responsive design”.



Responsive web designing is an entirely different designing version than traditional web designing, and developers (especially fresher) must know about the pros and cons of responsive web designing. This blog is a mighty example of the approach so we will reveal a few facts about the uses of responsive web designing. The basic instinct might be to choose media queries to develop a responsive site. However, the hassle one faces with media queries is that new queries can pop up from moment to moment; each time, the user experiences sudden and drastic changes to the look and organization of the site. Experts suggest using some CSS transitions to ease the jump.



Pages that include data tables pose a special challenge to the responsive web designer. Data tables are extremely wide by default, and when someone zooms out to see the whole table, it becomes too small to read. When one tries to zoom in to make it readable, he or she is supposed to scroll horizontally and vertically to look through it. Well, there are several ways to avoid this problem. Reformatting the data table as a pie or mini-graph is an approved solution. The mini-graph fixes even in narrow screens.


Images in responsive web designs are called context-aware. This particular technique serves the purpose of responsive designing in true sense as the images serve at different resolutions, ranging from larger screens to smaller ones. The scaled images appear to change fluidly with the help of updated developer tools and coding languages, allowing designs to look sharp in every context. Responsive web designing is remarkably different from traditional designing in terms of technical and creative issues, and a careful use of this can do wonders while designing.


Bottom line Responsive web sites like Cyberhooked and Starbucks respond to their environment.

                              

Why?

Day by day, the number of devices, platforms, and browsers that need to work with your site grows
Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.For more more information on how you too can have a responsive Web Site please contact Robert Vaughan. He is the CEO and Lead Designer of Cyberhooked and will address all your questions and concerns. Discover your companies "Hook"

Cyberhooked is a huge fan of American Horror Story

FX today ordered a 13-episode, fifth installment of executive producer Ryan Murphy's anthology miniseries, just days after the premiere of American Horror Story: Freak Show became the most-watched broadcast in the cable network's two-decade history. The next season will begin in October 2015. Freak Show's Wednesday opener attracted 10 million viewers, based on live-plus-three-day time-shifted viewing. It tops the previous FX champ, the September final-season premiere of Sons of Anarchy (9.3 million). Freak Show (Wednesday, 10 p.m. ET/PT), which is set at a 1952 Florida carnival freak show, also set a young-adult ratings record for FX. "The American Horror Story anthology has had the highest growth trajectory of any show in FX history, not to mention an unprecedented track record of success in awards recognition," FX CEO John Landgraf said in a statement accompanying the announcement. "With Ryan Murphy and his partners, Brad Falchuk, Dante Di Loreto and Tim Minear at the helm, the show's success is not surprising. AHS continues to deliver amazing stories, a brilliant troupe of actors led by Jessica Lange, and a visual style unlike any other on TV."

American Horror Story Freak Show used the second half of the Edward Mordrake two parter to show the origins and tears of Twisty the clown. When the legendary carny myth showed up at the freak show’s Jupiter, Florida campground, drawn by Elsa’s rehearsal on Halloween, it seemed the the purveyor of the attraction would be the victim required by the “boogeyman” of the circus world. Instead, the “two-faced” ghost, or demon, learned of several freaks’ deepest secrets, sins and hopelessness. A penalty that all had to pay after Mordrake visited them.

Each of the show’s members that Edward questioned, in order to ascertain whom he would take with him, told touching and disturbing stories about their journeys to Elsa Mars and her Freak Show. Ms. Mars with her past in the German sex trade, which she tells Mordrake about, starting in Berlin 1932 and how it was all sexual chaos; animals, amputees, hunchbacks…Elsa reveals that even in that “dark trade” she was a star. According to her, she was special, right up until she was the unwilling participant in a snuff film where she should have died, only to survive because one of her clients saved her.

 As Mordrake starts to take Elsa and make her a permanent member of his dead freak troupe, he hears the music from Twisty the Clown’s toy piano. Even though the demon on the back of his head has said that Mars is the one, Edward hesitates and goes to Twisty, inadvertently saving Jimmy Darling’s life in the process. While the murderous clown’s victims escape, much to Dandy Mott’s major annoyance as killer clown in training, Mordrake listens to the badly deformed children’s entertainer as he tells of his beginnings. In American Horror Story Freak Show Twisty was a “special” clown a festive clown, whose mother dropped him on his head when he was small, “it was an accident, too many cocktails,” went tearfully on the run to Jupiter, Florida after the dwarves in the carny accused him of doing bad things to the children.

Upon his return, Twisty is accused once again of doing “twisted” things to kids, by the toy store owner in the small town, the same man who becomes a victim later on. When Edward Mordrake asks him about the children, the clown explains that he took them from the freaks, killing their parents and how he got the kid’s a baby sitter. He clearly does not understand the depths of his evil acts and his “innocence” causes the demon on the back of Mordrake’s head to weep. The second face tells Twisty in American Horror Story that he is the one they want and the clown is then stabbed to death. Jimmy witnesses the death and the resurrection of Twisty. When Dandy Mott returns, after losing the escaping victims, he finds his “mentor’ dead and picks up the scary teeth that the clown wore and puts the mask on his own face. Later the all American rich-kid murderer “in training” kills the housekeeper while wearing the teeth. He has finally graduated from small animals to people. In

American Horror Story Freak Show, Twisty the clown will shed no more tears and kill no one else. He has joined Mordrake’s doomed troupe of freaks and Dandy is now the new Twisty, sans the deformity of his shotgun blasted mouth. By the end of the show, the only tears left to be shed are those of the audience who will be moved by the residents of Jupiter coming out to thank the freaks for saving the town from Twisty.

American Horror Story has gone viral with its massive audience. Its the topic/buzz of every water cooler and social media platform. More info on viral marketing Viral marketing can be as powerful as the buzz suggests, but the relationship between effort and reward is not always proportional.

Marketing is an industry with an inexhaustible appetite for buzzwords so a buzzword or brand about marketing that involves another buzzword – social media – is bound to get a lot of attention.

Viral marketing is undoubtedly powerful, but it poses challenges for business advertisers in that it's difficult to predict when efforts at going viral will being successful. Here, we take a look at viral marketing, how it works Using POP's RAPID Process, we provide website, consulting, design and development services to clients in a broad range of industries. We provide these services for the creation of websites, web-applications and mobile applications. For more info visit www.Cyberhooked.com and discover your hook

Socially if it's broken? FIX IT!

There’s a lot of speculation about what will replace this broken model — a sense that we’re only getting a few glimpses of the future of marketing on the margins. Actually, we already know in great detail what the new model of marketing will look like. It’s already in place in a number of organizations. Here are its critical pieces: Restore community marketing. Used properly, social media is accelerating a trend in which buyers can increasingly approximate the experience of buying in their local, physical communities. For instance, when you contemplate a major purchase, such as a new roof, a flat screen TV, or a good surgeon, you’re not likely to go looking for a salesperson to talk to, or to read through a bunch of corporate website content. Instead, you’ll probably ask neighbors or friends — your peer network — what or whom they’re using. Companies should position their social media efforts to replicate as much as possible this community-oriented buying experience. In turn, social media firms, such as Facebook, should become expert at enabling this. They can do this by expanding the buyer’s network of peers who can provide trustworthy information and advice based on their own experience with the product or service. For example, a new company based in Orange County "Cyberhooked" makes it easy and enjoyable for a firm’s loyal customers to advocate for the firm on their social media platform of choice. At the moment one of these customers identifies himself as a “promoter” on a survey, they immediately see a form inviting them to write a review or recommendation on any of several social media sites. Once they do, the platform populates it to the designated sites, and the promoter’s network instantly knows about his experience with the firm. Find your customer Hook. Many firms spend lots of resources pursuing outside influences who have gained following on the Web and through social media. A better approach is to find and cultivate customer influences and give them something great to talk about. This requires a new concept of customer value that goes way beyond customer lifetime value (CLV), which is based only on purchases. There are many other measures of a customer’s potential value, beyond the money they pay you. For example, how large and strategic to your firm is the customer’s network? How respected is she? One of Microsoft’s “MVP” (Most Valuable Professional) customers is known as Mr. Excel to his followers. On some days, his website gets more visits than Microsoft’s Excel page — representing an audience of obvious importance to Microsoft, which supports Mr. Excel’s efforts with “insider knowledge” and previews of new releases. In return, Mr. Excel and other MVPs like him are helping Microsoft penetrate new markets more affordable. Help them build social capital. Practitioners of this new, community-oriented marketing are also rethinking their customer value proposition for such MVP (or “Customer Champion” or “Rockstar”) customer advocates and influence. Traditional marketing often tries to encourage customer advocacy with cash rewards, discounts or other untoward inducements. The new marketing helps its advocates and create social capital: it helps them build their affiliation networks, increase their reputation and gives them access to new knowledge — all of which your customer influences crave. Please feel free to leave a comment or if you would like to connect with Robert Vaughan direct Facebook, Instagram, Google+, Twitter,

Social Media Management In Just 10 Minutes A Day

Keeping up with key reporters and other influence's’ latest articles and social media posts is one of the most important things you can do as a PR professional. It’s a very simple, very effective way to know what’s on their minds from day to day, which will help you send better pitches, add more value, and stay relevant to media contacts.

Better still, it won’t take you much time at all. Here’s how to stay on top of your contacts’ blogs, articles, and social media posts in just 10 minutes a day.

1. Integrate their social streams with your email inbox.

Use a plugin such as Rapportive (Gmail only) or Nimble (Gmail and Outlook) to pull your contacts’ social media data directly into your inbox. Simply enter a contact’s email address into a new email, and these plugins will automatically bring up their social profiles and latest updates, which are perfect for weaving into pitch emails.

2. Follow Cyberhooked on social media. Read their updates every day.

Before you claim that this will take you more than 10 minutes, hear me out. It takes a little upfront effort, but it can be done. 

It’s not that hard, either. First, you need to gather all your contacts’ social data in one place. Then create a Twitter list that lets you see their latest posts in one view and in real-time.

To do this, locate the Excel spreadsheet you use to keep track of your media contacts. Next, add social media account information for each contact. You don’t have to do this manually. Use media pitching tool to automatically enrich all your contacts with social profile data. 

Once you have social media information for your contacts, add them all to a new Twitter list. This enables you to easily browse their updates via the Twitter website or via a Twitter client such as Tweetdeck. 

3. Repeat step two for your contacts’ online articles and blog posts.

You already know which blogs and publications to follow. Add your contacts’ articles to an RSS reader so you’ll get automatic updates whenever they publish something new.

4. Set a reminder.That’s it. Now you can easily go through your contacts’ latest tweets and articles. Set yourself a reminder, and make it a daily habit. Your contacts will thank you and your pitches will improve.

All, as promised, in 10 minutes a day.

Robert Vaughan is CEO at Cyberhooked, a PR and Complete Social Media Management and Website Design company. Discover your Corporation/ Business "Hook" Follow him on Twitter or connect with him on LinkedIn.

Visual Literacy

Cyberhooked

Robert Vaughan provides business's that need a hook. With today's technology and most successful business turning to the web to reach their clients. Robert's experience with website design, blogs and social media has raised the bar to what he calls Visual Literacy. 

www.Cyberhooked.com

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