Mobilegeddon

   

On Tuesday, April 21, Google is making a major update to its mobile search algorithm that will change the order in which websites are ranked when users search for something from their phone.

The algorithm will start favoring mobile-friendly websites (ones with large text, easy-to-click links, and that re size to fit whatever screen they're viewed on) and ranking them higher in search. Websites that aren't mobile-friendly will get demoted.

About 60% of online traffic now comes from mobile and Google wants users to have a good experience whenever they click on a mobile link. 

The company announced its impending changes back in February, giving webmasters nearly two months and plenty of information to make the changes necessary to keep their sites from disappearing from mobile search results. But the update is still expected to cause a major ranking shake-up. It has even been nicknamed "Mobile-geddon" because of how "apocalyptic" it could be for millions of websites, Itai Sadan, CEO of website building company Duda, told Business Insider. 

"I think the people who are at risk are those who don’t know about it. Which to Cyberhooked that's mostly means small businesses.

"Come April 21, a lot of small businesses are going to be really surprised that the number of visitors to their websites has dropped significantly. This is going to affect millions of sites on the web," he says.

Businesses that depend on people finding them through localized search — like, if someone typed "Web Design in Sunnyside, Queens," into Google on their phone — could see a decrease in foot traffic as a result of this update, 

"Google has always been about relevancy, and content is king," he says. "But that's changing. Yes, they're saying content is still extremely important, but user experience is just as important. It's not sufficient to have all the right content — if people come to your site and the content is there but it's not readable, that's not good."

It's not only small businesses that are going to be affected by mobilegeddon though.

Marketing had been released and a study last week that found that a bunch of big brands, like American Apparel, The Daily Mail, and Ryanair, will all get punished when the change takes place, unless they update their sites before Tuesday. 

Mobile search update will not affect search on phones and tablets — it will not affect tablet search

~Rob Vaughan

Director and PR Manager of Celebrity Pub.

Social Media Management In Just 10 Minutes A Day

Keeping up with key reporters and other influence's’ latest articles and social media posts is one of the most important things you can do as a PR professional. It’s a very simple, very effective way to know what’s on their minds from day to day, which will help you send better pitches, add more value, and stay relevant to media contacts.

Better still, it won’t take you much time at all. Here’s how to stay on top of your contacts’ blogs, articles, and social media posts in just 10 minutes a day.

1. Integrate their social streams with your email inbox.

Use a plugin such as Rapportive (Gmail only) or Nimble (Gmail and Outlook) to pull your contacts’ social media data directly into your inbox. Simply enter a contact’s email address into a new email, and these plugins will automatically bring up their social profiles and latest updates, which are perfect for weaving into pitch emails.

2. Follow Cyberhooked on social media. Read their updates every day.

Before you claim that this will take you more than 10 minutes, hear me out. It takes a little upfront effort, but it can be done. 

It’s not that hard, either. First, you need to gather all your contacts’ social data in one place. Then create a Twitter list that lets you see their latest posts in one view and in real-time.

To do this, locate the Excel spreadsheet you use to keep track of your media contacts. Next, add social media account information for each contact. You don’t have to do this manually. Use media pitching tool to automatically enrich all your contacts with social profile data. 

Once you have social media information for your contacts, add them all to a new Twitter list. This enables you to easily browse their updates via the Twitter website or via a Twitter client such as Tweetdeck. 

3. Repeat step two for your contacts’ online articles and blog posts.

You already know which blogs and publications to follow. Add your contacts’ articles to an RSS reader so you’ll get automatic updates whenever they publish something new.

4. Set a reminder.That’s it. Now you can easily go through your contacts’ latest tweets and articles. Set yourself a reminder, and make it a daily habit. Your contacts will thank you and your pitches will improve.

All, as promised, in 10 minutes a day.

Robert Vaughan is CEO at Cyberhooked, a PR and Complete Social Media Management and Website Design company. Discover your Corporation/ Business "Hook" Follow him on Twitter or connect with him on LinkedIn.

Visual Literacy

Cyberhooked

Robert Vaughan provides business's that need a hook. With today's technology and most successful business turning to the web to reach their clients. Robert's experience with website design, blogs and social media has raised the bar to what he calls Visual Literacy. 

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